Conversion Marketing - Products

Need a holistic, multi-channel digital solution that delivers high performance results? Enterprise businesses require tailored, holistic digital solutions incorporating attribution models, in-depth measurement & reporting with a strong focus on ROI. Our team specialises in digital strategy and delivers high-performance solutions. An integrated, holistic approach is critical for leverage and ensuring fully measurable & profitable multi-channel results.

Gaining insight into who is visiting your website is one of the most valuable aspects of the GA4 platform. Data such as age and gender can be broken down, as well as your users location and their interests. For example, if you find out that: – men based in Wellington – between the age of 45-54 – who are in-market for real estate are converting at a much higher rate than any other group during a given month, you could tailor your website and marketing efforts to capture this group’s attention more than others, with the goal of increasing conversion rate. As well as providing insights on who is visiting your site, GA4 can also show you what they’re doing once they’re there, including the path they take to conversion – or not!

Simply put, programmatic ad buying is the use of software to buy digital advertising. It uses machine learning and algorithms to purchase media placements at scale, in real time. Programmatic’s beauty lies in its ability to automate decision making, targeting specific audiences and demographics in the correct place all in the blink of an eye. It’s all about getting the right message, to the right person at the right time. Programmatic ads allow more time for optimisation, creativity and improvement of ad campaigns, which assists us in planning and optimising your advertising to help you get the best results possible!

Email: The unsung hero of digital marketing Some people say email is dead. We say otherwise. Understanding the value of email in your marketing mix is huge and not to be underestimated. Like other digital marketing channels, email is fully measurable – however one thing makes it stand out amongst the rest. It’s a direct line of communication with your customers where THEY have opted in to receive information from you. If delivered smartly, email can be a unique and very powerful tool in each stage of your sales funnel.

Social media advertising that actually converts? If you’re sick of wasting your hard-earned dollars – 1. on marketing that seems to go nowhere and 2. on social media when you aren’t sure how to use it effectively, we get it – and we can help. Social media platforms are very powerful marketing channels, not only for increasing brand awareness and engagement but also for turning prospects into loyal customers.